US: Commune Hotels & Resorts has launched Tommie, “a value-conscious brand created to appeal to the youthfully minded global traveller”.
Tommie is the first new brand from Commune, which was created by the merger of Thompson Hotels and Joie de Vivre. Its two debut properties will be in New York City, both opening in 2015.
Niki Leondakis, CEO of Commune Hotels & Resorts, said: “Tommie will be a ground-breaking and accessible addition to Commune’s collection of brands. Offering value without compromising basic amenities in the lifestyle sector, Tommie will be the perfect complement to Thompson and Joie de Vivre, and is positioned to become the blueprint for the next evolution of hotels in gateway cities.”
The brand’s properties will feature “ergonomic, smartly designed, space efficient ‘crash pads’, meeting spaces that serve as incubators for productive minds, and casual communal dining experiences”.
“Tommie is about stripping away the non-essentials to create a functional efficiency. Everything is beautiful, but also has a purpose,” said Jason Pomeranc, co-chair of Commune Hotels & Resorts and founder of Thompson Hotels. “We are creating hotels that will appeal to youthful, design savvy, connected, and discerning travelers seeking responsible and immersive experiences. Tommie will be a choice, not of economy but of desire.”
Cube Capital, KSNY, Eagle Point Hotel Partners and Simon Development are developingTommie’s 250-room location on 31st Street in Manhattan, and Cube Capital and Eagle Point Hotel Partners are developing the 329-room West SoHo location.