Ennismore opens 100th hotel in Paris

Ennismore opens 100th hotel in Paris


France: The SO/Paris marks the hundredth opening under Ennismore, with a further 160 hotels and branded residences in the pipeline.

When the Ennismore collective formed in October 2021 through a joint venture between Sharan Pasricha and Accor, the new entity launched with 14 brands and 87 operating properties. 

By the end of this year, Ennismore will have opened 30 new properties.

Of the upcoming pipeline, notable hotels include 21c Museum Hotel St. Louis; 25hours Hotel Sydney; Hyde Queenstown, Mama Shelter Dubai; Mondrian Bordeaux; SO/ Uptown Dubai; TRIBE Bangkok, and The Hoxton, Brussels with coworking space, Working From.

The on-property experience is created through four in-house studios: AIME Studios, an interior and graphic arm; Carte Blanched, an F&B conceptual development studio; Partnership Studio, which drives global partnerships and brand awareness; and Staymore, a digital product and tech lab.

Sharan Pasricha, founder and co-CEO of Ennismore, said: “This is a monumental moment for us; reaching our 100th property so early in our journey is an incredible achievement. Our dedication to creating truly unique lifestyle brands allows us to form deep connections with guests. We are extremely excited about what the future brings for Ennismore and our brands.” 

Gaurav Bhushan, co-CEO of Ennismore, added: “The opening of our 100th property demonstrates our strong growth and the attractiveness of our lifestyle brands. We entered some exciting countries for the first time since October 2021, including Argentina, Colombia, Cambodia, Denmark, and Portugal. Over the coming years, we look forward to the same in Belgium, Canada, China, Ireland, Malta, Philippines, Uruguay, and Vietnam.”

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