Event review: EquipHotel 2018

Earlier this month, Boutique Hotel News travelled to Paris to attend the biennial EquipHotel trade show, which took place at the Paris Expo Porte de Versailles from 11 to 15 November.

The show was organised by Reed Expositions France and overseen by the fair’s new director, Boris Provost, and his patron, Thierry Marx. The event reported that visitor numbers were up by 10 per cent from the previous EquipHotel show in 2016.

In total, EquipHotel 2018 brought together more than 105,000 professionals from the hospitality industry in addition to members of the public, 1,600 exhibitors and 133 nationalities for the five-day event. Since its first edition back in 1954, the trade show has expanded significantly to enable more and more visitors to see the latest trends and innovations for themselves.

The show, which describes itself as being “resolutely consumer-centric” brought together a host of prestigious names in the hospitality and catering worlds including architects, designers, decorators, restaurant owners, chefs and sommeliers who were keen to display their pioneering services.

One of the show’s centrepieces was STUDIO18, a temporary three-storey hotel in Pavilion 7, showcasing all of the latest hotel and restaurant trends and innovations in the hospitality sector.

Each floor represented a different theme, from the relaxed, open-plan digital rooftop on the third floor, the fine dining and drinks bar on the second to the vision of the rooms of the future on the first floor. The latter in particular provided a futuristic insight into how hotel bedrooms will become more amenitised and more equipped for room service; a vision presented by renowned French architect, Jean-Philippe Nuel.

As well as Nuel, Julie Gauthron, Christophe Gautrand, Benjamin Deshoulières, Marc Hertrich and Nicolas Adnet teamed up to bring Studio 18 to life.

Another notable exhibition was Sandrine Alouf and Thierry Virvaire’s Casa de Luz, which was a designated space infusing French and Portuguese influences. Alouf, an “atmospherist”, created three ambiences to create various moods and reflect the different points of the day which have since been integrated into 25 hotels in France.

Other key names to present exhibitions at EquipHotel were Fabrice Knoll for Cosy Lazy, Élodie Goddard and Didier Knoll for the Wellness Centre and Alnoor and Etendart Studio for the “signature space”.

After the show, Boris Provost, director of EquipHotel, toasted the success of the event in welcoming new and returning visitors to the French capital.

Provost said: “This session welcomed a wealth of French and international hospitality professionals to a supersized, welcoming event. It will be remembered for its unique dynamic, reflecting the current buzz across the tourism and catering sectors and we saw an increase of more than 10 per cent in visitor numbers, so we welcomed 110,000 visitors!

“Consolidating its position as a multi-specialist show, EquipHotel rose to the challenge of providing a clearer visitor experience and offer, with obvious interconnections and synergies between the different hospitality and catering areas. The show also made inspirational Labs the focal point of each universe, to give shape to trends and provide the keys to future growth drivers.

“In the parallel ‘off’ events, visitors were able to enjoy new and exclusive experiences in central Paris, with the ‘Tous à l’Hôtel’ fringe event. Notable new events at this session included the finale of the “Meilleur sommelier de France” competition, the 13th Trophée Jean Delaveyne and the international final of the “Chefs en Or” competition, organised by Transgourmet,” he added.

The next EquipHotel is scheduled to take place in Paris from 15 to 19 November 2020.

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