US: Hilton’s latest lifestyle brand, Tempo, is to serve “modern achievers” who seek a hotel experience that reflects their ambition.
Tempo has been established through partnerships with leading experts across the wellbeing, food and beverage, and other lifestyle spheres. Those involved include Ariana Huffington’s behaviour change platform, Thrive Global, as well as culinary firm, Blau + Associates.
Each Tempo property will feature signature elements such as:
- In-room experiences created in collaboration with Thrive Global, such as the Power Up and Power Down collections – an assortment of morning and bedtime rituals. Other quirks include a dedicated Get Ready Zone, and the oversized bathroom has built-in Bluetooth speakers in the mirrors.
- All public areas will feature art and design collections, whereas flexible meeting spaces can be reserved by guests should they wish. Fitness offerings are also available.
- The hotel’s F&B is developed alongside Blau + Associates. An in-lobby Fuel Bar will serve a complimentary coffee and tea, and smoothies and other breakfast favourites are available at the casual cafe. The bar will serve a selection of cocktails (including the non-alcoholic kind) as well as small plates. Blau + Associates, in collaboration with Hilton, are also looking to form a Chef Collection – an advisory board of young up-and-coming chefs to help curate seasonal menus.
- Tempo by Hilton aligns with Hilton’s Travel with Purpose 2030 goals to double its investment in social impact and cut its environmental footprint in half. As such, Tempo will endorse initiatives such as LightStay – a platform to measure energy use, water use, waste output, and carbon output – food waste programs, responsible seafood sourcing, and hydrations stations throughout each property.
“Through our research, we found that while our current upscale offerings have been incredibly successful at earning loyalty among specific guest segments, there was a rising demographic of ambitious and highly discerning travellers that weren’t engaging with the category,” said Jon Witter, chief customer officer, Hilton. “With Tempo by Hilton, we are able to reach these influential consumers through a new, elevated yet approachable class of hotels designed to surpass expectations of both customers and owners in truly meaningful ways.”
To date, there are more than 30 properties confirmed in locations such as New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Washington D.C., Houston, Atlanta, and more.
Within the next eight to 10 years, Hilton hopes to have 500 Tempo properties across the United States.
“For more than 100 years, Hilton has pioneered the hospitality industry as we know it,” said Christopher J. Nassetta, president & CEO, Hilton. “Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for and deliver unmatched value for customers and owners alike. We’re thrilled to welcome this new brand to our Hilton family and look forward to building on our legacy of innovation with Tempo by Hilton.”
Other recent brands launched by Hilton include Motto, a lifestyle, micro-hotel with a communal vibe, and Signia, the portfolio’s meetings and events brand.
