US: The Moor is the first in a planned series of openings from Homage Hospitality, a brand co-founded by Howard University graduates Marcus Carey and Damon Lawrence.
Homage says its twin goals are celebrating black culture and catering specifically to the underserved black travel market. Carey and Lawrence, along with their chief innovation officer Chimene Jackson, choose locations in historically black cities and hire local staff and management. Everything in an Homage property, from the interiors to the music to the toiletries, has been selected to reflect the diversity of local culture.
The Moor has four suites with custom decor inspired by New Orleans’ cultural history and African American, African and Caribbean heritage. Three days after opening reservations in July, The Moor had received 150 bookings, and Carey and Lawrence are already looking for a second property in the city. A larger, 100-room hotel in downtown Oakland will open in the autumn, and future hotels are in the planning stages.
Lawrence said: “Domestically, I love the idea of having a hotel in Brooklyn. The New York City hotel market is one of the strongest in the world and I feel like once you’ve made it to NYC, you’ve really solidified yourself as a global brand. Internationally, I love the thought of doing a resort on the San Salvador Island of the Bahamas. It is known as the first point west that Christopher Columbus landed. We could tell a very interesting story with that project.”