UK: Hyatt and Small Luxury Hotels of the World have announced the expansion of their loyalty alliance.
The expansion comes as the partners celebrate the milestone of reaching more than 200 participating SLH hotels for World of Hyatt members to earn and redeem points and enjoy on-property benefits. This latest expansion has quadrupled the number of participating SLH properties since the alliance launched in November 2018, and its expansion is expected to continue throughout 2019.
“We encourage World of Hyatt members to explore these luxurious destinations around the globe, from Croatia to New Zealand,” said Amy Weinberg, senior vice president, World of Hyatt. “The rapid growth of this strategic loyalty alliance is a testament to our commitment to delivering unique experiences wherever our members travel and continuing to extend the genuine care they have come to expect from Hyatt to more locations around the world.”
World of Hyatt members now have access to more than 200 of SLH’s luxury boutique hotels that offer new locations across growth markets for Hyatt, including Croatia, Denmark, Finland, Iceland, Italy, Kenya, Mozambique, New Zealand, Portugal, St. Vincent and The Grenadines and Turks and Caicos and more.
“This alliance has proven to be a perfect match. We are seeing a positive impact on reservations for our hotels from World of Hyatt members,” said Jean-François Ferret, chief executive officer, Small Luxury Hotels of the World. “Exposure to more than 16 million World of Hyatt members has not only helped increase reservations, but also allows us to expand our brand awareness while providing more luxury boutique hotels options for World of Hyatt members to choose from on their travel journey.”
Since the World of Hyatt and SLH alliance launched in November 2018, the countries members have most visited include Italy, the UK, France, China and Greece.