IHG updates brand for 2021

US: InterContinental Hotels Group has updated its brand, aiming to better communicate the company’s message to consumers.

IHG has announced its new identity as IHG Hotels & Resorts. The brand refresh reflects the company’s growth to 16 brands with 6,000 hotels across 100 countries. It includes new designs, colours, photography and font, as well as a revision of its loyalty club name from IHG Rewards Club to IHG Rewards.

With an updated identity, the company said it is focused on strengthening perception, how it engages guests, hotel owners and colleagues and better promoting the breadth of its portfolio. Its visual brand identity has been updated to better tell the stories of the brand and make it more relevant and attractive to consumers – particularly a younger demographic of consumers, staff and future talent around the world.

Claire Bennett, chief customer officer of IHG Hotels & Resorts said: “Our evolved brand articulates how we bring our purpose of ‘True Hospitality for Good’ to life for our guests, hotel owners, colleagues and communities. So, as we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel. And we all feel we need that more than ever, because travel not only opens doors, it opens minds and hearts. That’s why our hotels are more than just a backdrop to life’s special moments, they are a collection of welcoming experiences.”

IHG will showcase its brands in four collections: Luxury & Lifestyle, Premium, Essentials and Suites.

The Luxury and Lifestyle Collection
* Six Senses Hotels Resorts Spas
* Regent Hotels & Resorts
* InterContinental Hotels & Resorts
* Kimpton Hotels & Restaurants
* Hotel Indigo

The Premium Collection
* HUALUXE Hotels & Resorts
* Crowne Plaza Hotels & Resorts
* EVEN Hotels
* voco Hotels

The Essentials Collection 
* Holiday Inn Hotels & Resorts
* Holiday Inn Express
* avid hotels

The Suites Collection
* Atwell Suites
* Staybridge Suites
* Holiday Inn Club Vacations
* Candlewood Suites

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