Motel One looks to move in to Irish market

Germany: Motel One, the low-cost boutique hotel chain, is planning to enter the Irish market with a Dublin property.

Founded by Dieter Müller in Munich in 2000, the company, which opened its first hotel in Offenbach, near Frankfurt, operates 56 hotels across Germany, Austria, the UK, Belgium, Czech Republic, Netherlands and Switzerland.

Still run by Müller and his wife Ursula Schelle-Müller, Motel One intends to open at least eight hotelsin 2017, with the company expanding into three new countries. The expansion is part of a plan to increase the total number of properties it has to 83, with 24,100 rooms.

Speaking to The Irish Times, the couple said the company was hoping to make an announcement regarding Dublin shortly: “We’re close, very close to it. Dublin is a fantastic market, with the rates having come back very quickly after the crash. It is very impressive. Dublin is a beautiful city. We were just there and it was fantastic to see such a great atmosphere on the streets. There was a real vibrancy about the place. Property prices are of course expensive and this can have an impact, but we have opened hotels in London and Zurich, where there are also high costs.”

The company is also eyeing an eventual move  in to the US and Asia: “Right now we’re still very focused on cities in Europe. There are other markets we are interested in but they aren’t our main focus,” said Schelle-Müller.

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