UK: OYO Hotels & Homes has announced the addition of over 1,200 rooms to its UK portfolio since April 2020.
Over 1,000 of these are currently live and available for booking through OYO’s official app and website.
In order to appeal to a variety of new partners, the company has modified its usual deals. It was able to attract multiple new partners by offering flexible deal structures and by lowering fees to account for the depressed hotel market.
Paul McManus, Head of Supply at OYO UK & Europe, said: “Now more than ever, independent hotel owners are looking for ways to reduce their fixed costs whilst maintaining consistent levels of customer service and experience. Many of the developments that OYO has made to its proposition have come about as a result of partner feedback and we are now offering what we feel is a far more effective and attractive partnership during an undeniably testing time.”
OYO has also used its added sanitation measures to attract businesses. Hotels that joined with OYO during lockdown, including OYO Albert View in Manchester, OYO Maggie Jones Guest House in Cardiff, and OYO Marine Parade Hotel in Eastbourne, received occupancy for government-approved purposes as a result.
Many of these have also been able to outperform most of the UK market due to partnerships. OYO’s partner team was able to book over 200,000 nights by providing nights to both key workers as well as vulnerable guests, such as rough sleepers and asylum seekers.
The company recorded a 60 per cent occupancy rate across its UK hotels this August, improving by 10 per cent from July. It has been able to maintain a 53 per cent occupancy rate across its open rooms from 1st April to 30th September 2020.