Preferred Hotel Group rebrands to Preferred Travel Group

Preferred Hotel Group rebrands to Preferred Travel Group

Lindsey Ueberroth

Worldwide: Preferred Hotel Group, the parent company of Preferred Hotels & Resorts, Beyond Green, PTG Consulting and others, has rebranded to Preferred Travel Group.

The new corporate identity of Preferred Travel Group reflects the company’s growing suite of services beyond the hotel sector. 

Whilst the company counts four hotel brands (Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America and Historic Hotels Worldwide), the group also manages two consultancy divisions: PTG Consultancy and Beyond Green Travel.

CEO Lindsey Ueberroth said: “Our company’s repositioning comes at a time when enthusiasm for the possibilities of travel is at an all-time high. As we look ahead to 2023 and beyond, the simple inclusion of ‘travel’ in our name clarifies what we do and the solutions we provide to both travellers and travel professionals.

“It is a great honour to be the partner of choice for more than 1,100 one-of-a-kind hotels and an expanding portfolio of global destinations. Our new name represents just how far the Preferred brand has come since it was established by a small group of like-minded hoteliers 55 years ago.”

The rebrand comes as the group signs the Glasgow Declaration on Climate Action in Tourism. The Glasgow Declaration encourages signatories to reduce emissions in tourism by at least 50 per cent over the course of this decade and achieve Net Zero as soon as possible before 2050.

As a signatory of the Glasgow Declaration on Climate Action in Tourism, Preferred Travel Group has committed to develop and deliver a climate action plan by September 2023.

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