Rebrand for Base2stay as Nadler Hotels is launched

UK: Affordable luxury hotel brand Base2stay has been renamed Nadler Hotels.

The company launched the rebranding at the same time announcing the launch of a second London property, the 78-bedroom Nadler Soho in Carlisle Street, which will open in may 2013.

The company’s other London property has been renamed Nadler Kensington, while its Liverpool property will retain the Base2stay branding, which will be rolled out as a regional business.

Founder and chief executive Robert Nadler said: “All the core values and services remain the same. though the new name better reflects the demands of the London and international market. Our guests can still expect city centre locations, interior designed, well planned rooms, discreet in-room mini-kitchens, Nespresso machines, high-quality linen and free Wi-Fi, together with excellent service and what we believe to be a new level of integration with the local community. Our aim isn’t just to give you a city centre room, it’s to give you the city, and for this, there can be no better location in the world than Soho.”

Nadler said the brand’s ethos is to offer “four-star rooms, with five-star service, at three-star prices”.

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