India: Boutique hotel operator The Park Hotels has introduced “a refreshed brand experience with a new visual identity and promise”.
The company says its new logo “is in homage to The Park being the place to be and to be seen and focuses on THE. It is also a tip of the hat to The Park’s position as the original “The Park Hotel” in India. Furthermore, the identity’s simple but singular black and white rendition helps brings the colours and richness of The Park’s environment to the fore, and helps differentiate it from its competitors.”
Priya Paul, chairperson of Apeejay Surrendra Park Hotels Ltd, said: “The Park Hotels is where unusual experiences are possible. We are known for creativity and innovation that is ingrained in our collective DNA. As we continue to grow, we realised the need to communicate boldly the strength of our brand. The fresh design language strongly reflects contemporary India and our ethos. It is strikingly bold and captures our personality perfectly.”