Sircle Collection launches lifestyle hotel brand

Sircle Collection

Sircle London [Credit: Sircle Collection]

EU: Boutique hospitality group Sircle Collection will launch a lifestyle brand, Sircle Hotels, later this year with two hotel openings in London and Milan. 

Sircle Hotels joins the Sircle Collection portfolio alongside Sir Hotels, Max Brown Hotels, Park Centraal Hotels, Àterre and private members club concept, The Cover.

In autumn this year, Sircle London will open as the group’s debut UK property. Located on Devonshire Square near Liverpool Street, the hotel will offer 81 rooms, The Cover members club, a yoga studio and gym, outdoor courtyard, and Seven North restaurant led by Israeli chef Eyal Shani.

Sircle Milan is expected to open in spring 2024. Following a restoration of the skyscraper Torre Velasca, the hotel will feature 72 penthouses, The Cover, and a spa and gym. Architecture and design firm Dimorestudio will be leading the interiors. 

Liran Wizman, founder of Sircle Collection, said: “We are absolutely thrilled to be expanding further into Europe, and at such a pivotal moment for Sircle Collection’s evolution. It’s always been a dream of ours to open a property in London, and offer something compelling and distinctive to the city, as well as introduce London to The Cover, our global member’s club. Likewise, the opening of Sircle Milan will add a new and exciting dynamic to the ever-evolving brand.”

Sircle Hotels aims to expand across cities in Europe.

Upcoming openings under the Sircle Collection include The Cover in Vienna this summer, Max Brown in Athens this winter, Àterre Rotterdam in early 2024, and Sir Prague in the autumn of next year.

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