
Reading Time: < 1 minuteUK: Amsterdam-based boutique hotel group Sir Hotels has opened Sir Devonshire Square, its first hotel in London.

Reading Time: < 1 minuteUK: The Devonshire Club in London, which closed during the pandemic and was earmarked to relaunch as a new brand under Sircle Collection, will now join Sir Hotels.

Reading Time: < 1 minuteItaly: Boutique brand Max Brown Hotels will open its first property in Italy in January 2024, located in the centre of Milan.

Reading Time: < 1 minuteBHN editor Eloise Hanson checks in with Bram Van Der Hoek, CEO of Sircle Collection, to find out what the best piece of advice Bram has received, his top three bucket list items, and his music preferences – with a nod to Harry Styles. They also discuss the launch of new brands Sircle Hotels and Aterre, the future growth of boutique hotels, and plans for future expansion.

Reading Time: < 1 minuteEU: Boutique hospitality group Sircle Collection will launch a lifestyle brand, Sircle Hotels, later this year with two hotel openings in London and Milan.

Reading Time: < 1 minuteThe Netherlands: Sircle Collection will open its second location of The Cover private members club in Amsterdam this winter.
![[Credit: Sir Victor, Barcelona] Sircle Collection announces two properties](https://boutiquehotelnews.com/wp-content/uploads/2021/11/Screenshot-2021-11-05-at-11.50.40-800x445.png)
Reading Time: 2 minutesGermany/Portugal: As the Sircle Collection celebrates 10 years of operating across Europe, the group has announced two new Sir Hotels in Berlin and Lisbon. The