US: Ascend Hotel Collection, the soft brand collection from Choice Hotels, saw six US additions during the month of April.
The six properties are the LOOK Red Hook (Brooklyn, New York), enVision Hotel Boston-Everett (Everett, Massachusetts), The Hotel at Sunland Park Casino (Sunland Park, New Mexico), The Solstice Hotel (Erie, PA), Gold Miners Inn (Grass Valley, California) and Allentown Park Hotel (Allentown, Pennsylvania).
“The Ascend Hotel Collection provides independent hoteliers with a variety of options whether they’re looking for a new construction, conversion, adaptive reuse project or to grow their own mini brand,” said Mark Shalala, vice president, development, upscale brands, Choice Hotels. “These six new properties are just the start of the 44 planned openings this year representing 80 deals that have been signed over the last two years.”
Janis Cannon, senior vice president, upscale brands, Choice Hotels, said: “The Ascend Hotel Collection gives our guests the unique charm they’re looking for with local offerings, allowing them to feel like a true part of the community. These properties provide guests a pathway to discover more of the world, their way.”
There are now 230 open and under development Ascend properties worldwide, including the US, France, UK, Norway, Sweden, Turkey, Australia, Canada and the Caribbean. New openings are expected every month throughout 2017.