The Athenaeum joins Pride of Britain

UK: Pride of Britain Hotels has announced that the Athenaeum Hotel and Residences, on London’s Piccadilly, has joined its collection of independently-owned UK hotels.

Located in the heart of Mayfair, the family-owned five-star Athenaeum was formerly a private home and private members’ club, before being transformed into a hotel.  Many of the hotel’s suites have floor-to-ceiling windows with sweeping views across Green Park, and the hotel’s façade features a living wall of plants which stretches up to the 10th floor.

After a two-year revamp led by designer Martin Hulbert, the hotel has unveiled 135 bedrooms and 11 suites, all adapted and repurposed with the aim of maximising the hotel’s aspect across historic Green Park.

Athenaeum bedrooms now include intuitive technology and modern amenities such as ‘intelligent’ TOTO toilets, Nespresso machines, LG smart TVs (hung from copper rails to generate additional storage space), bespoke Bose charging docks and UK and EU compatible plugs and USB sockets.

Adjacent to the hotel are 18 one-bedroom residences with king-size beds, fully-equipped kitchens, washing machines and maid service.

Peter Hancock, chief executive, Pride of Britain Hotels, said: “It gives us great pleasure to welcome The Athenaeum Hotel and Residences, one of London’s finest hotels, into the Pride of Britain family, alongside such iconic gems as The Goring, Calcot and Glenapp Castle.”

Joanne Taylor-Stagg, general manager of The Athenaeum, said: “We are thrilled to have been accepted into such a respected hotel collection as Pride of Britain Hotels.”

The Athenaeum will effectively replace London member The Arch, which is due to re-open later this summer under a different name, following its purchase earlier this year by Japanese group Staywell Holdings.

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