India: The Park Hotels has launched its four-star hotel brand Zone by The Park across the subcontinent as part of the group’s expansion plans.
The brand is designed to “bring a new level of design-forward hotels to the mid-market Indian hotel sector”. It will be overseen by London-based designers Project Orange, working in conjunction with Priya Paul, chairperson of The Park Hotels. The properties will feature interactive spaces”, restaurant and bars designed to create a buzzing nightlife.
There are four hotels in the pipeline – New Delhi; Raipur, the capital of Chattisgarh,(scheduled to open in Q1 2014); Dehradun, the capital of the Uttarakhand, the birth place of yoga, and Coimbatore, the second largest city in Tamil Nadu.
“Though different from The Park, we wanted to create a brand that would channel its inimitable spirit. A new brand with a new vision for the global citizen.” said, Priya Paul.
Vijay Dewan, managing director of Park Hotels, said: “Zone will cater to the gap in the Indian hotel market for the burgeoning Indian middle class and discerning international traveller looking for more affordable travel.”