US fast food chain to open pop-up boutique hotel

US: Taco Bell is set to launch The Bell, a Taco Bell Hotel and Resort in Palm Springs, California.

The project, described as a “Tacoasis in the desert” will open on August 9. The company says it “reimagines what a hotel stay can be, unveiling a destination inspired by tacos and fuelled by fans. Everything from guest rooms to breakfast and poolside cocktails will be infused with a Taco Bell twist, making this the flavour-filled getaway of 2019.”

“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colourful, flavourful and filled with more than what our fans might expect,” said Taco Bell global chief brand officer Marisa Thalberg. “Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”

Few details, including exact location and pricing, have been announced about the hotel so far. Reservations will open in June for “Taco Bell super-fans” aged 18 and over.

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