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US: Viceroy Hotel Group has segmented its portfolio into three tiers: The Viceroy Icon Collection, The Viceroy Lifestyle Series and the Urban Retreat Collection.
US: Viceroy Hotel Group (VHG) has announced the segmentation of its portfolio into three tiers: The Viceroy Icon Collection, The Viceroy Lifestyle Series and the Urban Retreat Collection.
The company says the new structure is “a natural evolution for the modern luxury hotel brand. As it continues to create unique and diverse experiences, the tier structure will help guests find what they are looking for more easily”.
“We celebrate the differences in our portfolio and know that our guests love diversity, authenticity and personality,” said Kelly Kang, AVP of brand management at VHG. “The introduction of our new brand architecture offers an intuitive way to choose a Viceroy destination that fits the unique personality of our guests and their vibe.”
The Viceroy Icon Collection includes including, but not limited to Sugar Beach, A Viceroy Resort; Viceroy L’Ermitage Beverly Hills; and Viceroy Palm Jumeirah Dubai.
The Viceroy Lifestyle Series includes Viceroy Santa Monica and Viceroy Central Park New York, while the Urban Retreat Collection includes Hotel Zelos San Francisco and Hotel Zeppelin San Francisco.
