Worldwide: Virgin Limited Edition, the private collection of hotels and islands owned by Sir Richard Branson, is partnering with Virgin Hotels to pursue global opportunities.
Through the partnership, Virgin Limited Edition will utilise Virgin Hotels business development team, led by Greg Doman, to source new opportunities.
Virgin Hotels is the luxury lifestyle hospitality brand of the Virgin Group. In 2022, the brand has opened five hotels and three more are set to open by the end of the year.
James Bermingham, CEO of Virgin Hotels, said: “We are extremely excited to be collaborating with our much-loved sister brand and have two brilliant Virgin brands working together. As we look to accelerate the growth strategy of Virgin Hotels and drive its expansion, it’s clear that there are some opportunities that are very much aligned with the Virgin Limited Edition brand, providing excellent potential for us to keep these hidden treasures we come across within the family and continue to drive the Virgin Hotels growth in the areas that support our own vision.
“Expanding into the United Kingdom is a major and much-anticipated milestone for Virgin Hotels. Our two new hotels in Scotland blend their distinctive personalities with the vibrant, playful, and personalised touch unmistakably Virgin. We couldn’t be more thrilled to call the beloved cities of Edinburgh and Glasgow home to our first locations outside the United States.”
Virgin Hotels will also enter the residential market for the first time and is currently developing a branded residences.
Jon Brown, CEO of Virgin Limited Edition, added: “Whilst our brands are very different in their locations and proposition, we both share the same deep-rooted values of the Virgin brand, putting our customers at the very heart of everything we do. The Virgin Limited Edition story is one that has community, sustainability and its people engrained – our properties are small and in unique locations around the world and by utilising the expertise and resource of the Virgin Hotels development team, it will enable us to identify new opportunities around the world, that are more suitable for our own collection.”
Virgin Limited Edition recently announced the development of a luxury hotel in Mallorca, Spain.
