US: Worldhotels will launch its Peakpoints global loyalty programme on April 24.
The programme, which was launched at the ITB exhibition in Berlin, will be available at all of the group’s nearly 500 hotels in 65 countries worldwide.
Worldhotels‘ chief marketing officer Paulo Salvador said, “The launch of our group-wide loyalty programme is an important milestone in the history of Worldhotels. Its creation is based on strong customer demand and is following the principle of simplicity and guest convenience. Worldhotels Peakpoints will strengthen our ties with our guests worldwide, who will greatly benefit from our transparent and easy-to-understand redemption incentives.”
Members of the programme can track their transactions, manage their personal profile and customise their “virtual membership card” via the Peakpoints website or the app Travel Guide by Worldhotels.
They collect two points for every Euro (or local currency equivalent) spent on their room. Collected points can then be exchanged for vouchers which can be redeemed at all the group’s hotels.
“Unlike other hotel loyalty programs, Worldhotels Peakpoints doesn’t include any redemption restrictions – members can redeem their points at all of our nearly 500 hotels worldwide and don’t need to consider any black-out dates,” said Tom Griffiths, vice president, Worldhotels-The Americas.
The program will have three levels: Members of the Silver level receive an additional 10 per cent points, Gold members add 25 per cent points and Navigator members receive 50 per cent more points.
The launch is being accompanied by a social media campaign called “Postcard yourself – Vacation like a World Navigator,” running until April 24 on Facebook, Twitter, Google+ and Pinterest.
The campaign offers new users the chance to start their Peakpoints membership with 300 welcome points plus the chance to win the Navigator status including 100,000 points.