Europe: Independent luxury hotel brand Preferred Hotels & Resorts has promoted Roberta Possenti to senior vice president, Europe.
Possenti has spent more than two decades at Preferred Hotels & Resorts. In her expanded role, she will oversee the company’s hotel relationships across Northern, Central, and Southern Europe.
Based in Milan, Possenti has held a variety of leadership positions during her tenure with Preferred. She will continue to report to Brenda Collin, executive vice president, Europe.
Collin said: “Roberta’s promotion is a reflection of both her exceptional leadership and the tremendous impact she has had on our business, our teams, and our hotel partners over the past 24 years. She is a trusted advisor to our member hotels, a highly respected mentor to her colleagues, and a leader who consistently brings strategic vision, operational excellence, and a people-first approach to everything she does.”
Across Europe, Preferred has grown its portfolio to more than 250 hotels.
Highlights:
- Preferred Hotels & Resorts has promoted 24-year company veteran Roberta Possenti to Senior Vice President, Europe.
- Based in Milan, Possenti will oversee the independent hospitality group’s member hotel relationships and strategic operations across Northern, Central, and Southern Europe.
- She will continue to report directly to Brenda Collin, Executive Vice President, Europe.
- The executive promotion comes as Preferred Hotels & Resorts continues to expand its European footprint, which currently encompasses over 250 member properties.






