Worldwide: Cloud-based software and eCommerce service Cendyn has entered in to a merger agreement with Pegasus, a revenue and distribution solution.
The merger will offer hoteliers a platform to maximise direct booking channels. Cendyn’s customer data platform, Starling, along with Pegasus’ central reservation system, will provide access to customer profiles and rates for every guest.
It follows news of Cendyn merging with marketing and technology agency NextGuest (2021) and revenue management software Rainmaker (2019). Pegasus also merged with booking engine Travel Tripper in 2019.
Tim Sullivan, CEO and pesident at Cendyn, said: “We’re incredibly excited about this combination with Pegasus. As our industry recovers from the pandemic, the merging of these companies brings scale and stability to our customers, offering hoteliers a vertically integrated technology platform that enables them to deliver on a broad range of hospitality needs. A seamless integration between these solutions solidifies our commitment to personalising and optimising the guest journey as well as empowering hoteliers to maximise their direct booking channel.”
Gautam Lulla, CEO at Pegasus, said: “At Pegasus, we strived to empower hoteliers to provide their guests with the best direct booking channel experience, while ensuring comprehensive distribution of inventory. The combination of Cendyn and Pegasus takes this to the next level enabling unprecedented personalisation of the guest experience, not just during the search and book phase but throughout the customer lifecycle too. Above all else, we’ll see longer-lasting and more profitable relationships between hoteliers and their guests.”
The financial details of the merger were not disclosed. The transaction is anticipated to close in the fourth quarter of 2021, subject to customary closing conditions.
