Ennismore Design Studio rebrands as AIME

Ennismore Design Studio rebrands as AIME

The Hoxton, Poblenou

Worldwide: AIME Studios, a team of 30 interior and graphic designers, has become the new creative entity under Ennismore.

Since 2017, AIME (formerly Ennismore Design Studio) has worked across 12 brands and 22 properties, overseeing 2865 hotel rooms, 30 restaurants and bars and 17 meeting and event spaces.

The team has helped to create brands such as Gleneagles, The Hoxton, SO/, TRIBE and Working From_. Led by Charlie North, VP of interior design and Alex Prior, design director of graphics, the studio spans interior design, graphic and identity design.

Sharan Pasricha, founder and co-CEO of Ennismore, said: “I’ve had the privilege of having an in-house design and creative team ever since I started Ennismore over 10 years ago and it’s fantastic to see AIME Studios today, playing a vital part in what sets us apart, creating authentic and inspiring hotels for both locals and international guests. 

“Our designers have been integral to building our brands, ensuring each hotel remains true to the original brand vision. Testament to their incredible work are the multiple award nominations and wins including the likes of the Hotel Design Awards, the London Design Awards, AHEAD Awards and most recently winning the public vote for the Dezeen Awards for The Hoxton, Poblenou,” he added.

AIME Studios is one of four in-house divisions part of Ennismore, which includes Carte Blanched, an F&B studio creating culinary experiences; Staymore, a digital product and tech innovation lab; and Partnership Studio, which builds global brand and activation partnerships.

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