Worldwide: Surveying over 200 hospitality providers, Operto Guest Technologies has published The State of Tech-Enabled Stays from 2021-2023.
The report highlights five trends that are shaping hospitality technology:
• 86 per cent of hoteliers and short-term rental providers identify operations automation as a top priority
• 76 per cent of hoteliers plan to reduce front desk staff significantly in the next 12 months
• Half of all operators surveyed said that guests either expect or prefer an automated, contactless check-in
• 48 per cent said that guests expect keyless door entry
• 34 per cent plan on investing between 11-35 per cent more in keyless and automated tech in the next two years
Steva Davis, Operto CEO, said: “Technology will be an absolute necessity for any hospitality business looking to stay competitive. The companies that make the switch will ultimately deliver the most memorable and pleasing guest experiences, with joined-up, customer-centric technology that changes with guest behaviours, habit changes, and post-Covid expectations. The travel industry has faced a major crisis over the last 12 months, but many operators have also used this time to reboot and invest in technology partners that help to deliver exactly what the guest wants.”
The State of Tech-Enabled Stays 2021-2023 can be downloaded here.
BHN news editor Eloise Hanson recently spoke to Davis about how technology and artificial intelligence is shaping the guest and operator experience. Listen to the podcast here.