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UK: The Boutique Collection marks Baylis & Harding’s entry into the hotel sector.
The Worcestershire-based company makes 15 million bottles of bath gel, 10 million soaps and 12 million body scrubs each season. It has traditionally targeted high street retailers and online sales, so the launch of The Boutique Collection is a departure in to a new market.
The range features 30ml sizes of bath & shower gel, body lotion, shampoo and conditioner in a mandarin and grapefruit fragrance. Other offerings include a 30g pure vegetable soap, mending kit, shower cap, shaving kit, vanity kit and dental kit.
Co-Owner and creative director of Baylis & Harding, Tania Fossey said: “We are extremely proud to be launching The Boutique Collection as it marks a really significant point in the growth of our business. We know that one in three UK households have our products in their bathrooms so we were really keen to extend that reach so that customers can create the same indulgent bathing and body care experience when they are away from home.”
boutique.baylisandharding.com
