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Germany: Property management system Guestline has launched an AI-powered revenue management system (RMS).
The new RMS is powered by SHR, a provider of automated technology solutions for the hospitality industry, recently acquired by The Access Group.
Fully integrated into Guestline’s PMS, the new system aims to provide hoteliers with real-time forecasting and automated pricing calculations. Utilising real-time data, the system applies advanced AI to refine revenue strategies, improve pricing precision, and streamline operations.
The AI-driven RMS is designed to continuously monitor demand patterns, availability, and market trends to adjust pricing dynamically. This ensures that hotels can capitalise on revenue opportunities while minimising operational workload.
Andrew Metcalfe, product and engineering director at Access Hospitality, said: “Integrating a comprehensive AI-powered revenue management system into our Guestline platform will help hoteliers automate time-consuming rate management and revenue processes.
“As costs become more pertinent to profitability, hoteliers need increased revenue efficiency to stay ahead in changing and challenging markets.”
Guestline’s latest development aligns with its broader goal of simplifying hotel technology through automation, AI, and data-driven solutions. The system is designed to enhance operational and commercial efficiencies, allowing hotel teams to focus more on guest experience rather than administrative tasks.
The Guestline RMS is now available alongside other third-party revenue management solutions.
