:
UK: Sky Business, the B2B division of media and entertainment company Sky, has partnered with WiFi provider Wireless Social, part of The Access Group, to offer connectivity for hospitality, retail, and leisure venues across the UK.
Wireless Social customers will now gain access to Sky Business’s network capabilities and hardware, while Sky Business customers can integrate Wireless Social’s WiFi portal and data analytics platform.
The partnership will enable operators to understand guest behaviour and use these insights to inform personalised marketing campaigns and drive customer loyalty.
James Tweddle, director of hospitality at Sky Business, said: “Through our partnership with Wireless Social, we’re bringing businesses an innovative guest WiFi solution that will enable them to gain key insights into guest behaviour and preferences. This collaboration reflects our commitment to supporting businesses to create the best experience for their customers, so that they keep coming back.”
Julian Ross, founder and CEO of Wireless Social, said: “We’re thrilled to partner with Sky Business. By combining our WiFi portal and data capabilities with Sky’s reliable infrastructure, we’re providing operators with a powerful tool to enhance both their operations and the guest experience. It’s an exciting step forward for the industry.”
