![[Credit: Freepik] 2023 hotel and travel trends](https://boutiquehotelnews.com/wp-content/uploads/2022/12/Screenshot-2022-12-20-at-11.51.45-800x445.png)
Reading Time: 12 minutesBHN editor Eloise Hanson outlines six hotel and travel trends expected to shape the industry in 2023.
![Paris, France [Dennis Kummer on Unsplash] Hotel conversions in European pipeline reach “all-time high”](https://boutiquehotelnews.com/wp-content/uploads/2022/11/photo-1480843669328-3f7e37d196ae-800x445.webp)
Reading Time: 2 minutesEU: According to a recent Q3 report from Lodging Econometrics, hotel conversions across Europe stand at an all-time high of 324 hotels comprising 46,977 rooms.

Reading Time: 2 minutesCanada: Operto Guest Technologies, a provider of smart device automation, has acquired STAYmyway, a smart hospitality technology company based in Murcia, Spain.

Reading Time: 2 minutesEU: From December 2022 to early 2024, The Hoxton will open seven hotels located in some of Europe’s key cities.

Reading Time: 2 minutesSpain: Accor has signed a management agreement with Odyssey Hotel Group and Millenium Hospitality Real Estate for a Fairmont hotel and residences in Andalusia.

Reading Time: 2 minutesUS: The Breakers Hotel in Long Beach, California, is to be redeveloped by owners Pacific6, and will be branded as Fairmont The Breakers, Long Beach.
![Ma Yingyao (left) and Gary Rosen (right) [Credit: Accor] Accor and Sunmei to develop 400 Mövenpick hotels](https://boutiquehotelnews.com/wp-content/uploads/2022/07/尚美与雅高集团达成战略合作-Sunmei-and-Accor-Strategic-Alliance-5-scaled-1-800x445.jpg)
Reading Time: 2 minutesChina: Accor has signed a master franchise agreement with Sunmei Digital Intelligence Group to open 400 Mövenpick by Accor hotels across China.
![Qingdao, Shandong, China [Credit: Thomas Chen on Unsplash] Scaling in China](https://boutiquehotelnews.com/wp-content/uploads/2022/07/photo-1573298724008-938077a26f22-800x445.webp)
Reading Time: < 1 minuteBHN editor Eloise Hanson looks at Accor’s master franchise model for Mövenpick Hotels in China.
![[Credit: Karhoo] Accor launches mobility service with Karhoo](https://boutiquehotelnews.com/wp-content/uploads/2022/06/HOME-v2-copy@3x-50-scaled-1-800x445.jpg)
Reading Time: < 1 minuteWorldwide: Members of ALL – Accor Live Limitless can now reserve taxis or private hire vehicles, designed with Karhoo, via the loyalty app.
![[Credit: Rixos] Accor to sell stake in Ennismore for €185m](https://boutiquehotelnews.com/wp-content/uploads/2022/06/b9h1_ho_00_p_1024x768.jpg)
Reading Time: < 1 minuteQatar: Accor has entered into negotiations to sell 10.8 per cent interest in Ennismore to a consortium of Qatari investors.
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