Reading Time: 4 minutesAndrew Farrow, group director of marketing at UK hotel operator RBH Hospitality Management, explores why strategic positioning and branding are critical for independent hotels and how they can guide investment, culture and guest experience to drive performance for owners in today’s market.Â
Reading Time: 2 minutesUK: London-based management company RBH Hospitality has collaborated with UK-wide charity Mental Health UK to raise funds and awareness of mental health in hospitality.
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