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UK: Boutique hotel brand The PIG has sold its Groombridge Place property in Tunbridge Wells to a private buyer.
The Grade I-listed hotel, on the border of Kent and East Sussex, would have become the 10th property in The PIG portfolio. It was acquired by the group in 2023.
Plans for the site included the creation of 40 bedrooms, two restaurants, guest huts, sauna huts, a hydro pool, plus a glasshouse and yoga pavilion.
The project has since been held up by planning complexities.
Kevin Styles, CEO, The PIG Hotels, said: “Groombridge Place is a truly magical place, and it’s been a privilege to be a part of its story, but the reality is, despite fantastic support from the local authority and planning teams, our investment focus has evolved since we first took it on.
“Of course, there is real sadness in letting Groombridge Place go. Projects like this become very personal, and many people across our business and beyond have poured time, energy and imagination into it over the past few years. The new buyer has expressed a deep appreciation for Groombridge Place’s unique heritage and is looking to sensitively enhance and invest in the iconic estate – we genuinely believe now is the right time for us to be handing over the guardianship of this wonderful property to them.”
Highlights:
- THE PIG Hotels sold the Grade I-listed Groombridge Place hotel project in Tunbridge Wells to a private buyer after acquiring the estate in 2023.
- Planned redevelopment works at Groombridge Place included the addition of 40 hotel bedrooms, two restaurants, guest huts, sauna huts, a hydro pool, and wellness amenities near the Kent-East Sussex border.
- Following planning complexities, THE PIG Hotels shifted investment priorities and abandoned plans for what would have become the brand’s 10th boutique hotel property.
