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![[Credit: Thompson Hollywood] Relevant Group opens Thompson Hollywood](https://boutiquehotelnews.com/wp-content/uploads/2021/08/New-Project-118-800x445.jpg)
Reading Time: 2 minutesUS: The 11-storey Thompson Hollywood in Los Angles has opened, owned by Relevant Group and part of Hyatt Hotels Corporation. The 190-room property has been

Reading Time: 2 minutesUS: 106 Jefferson, a Curio Collection by Hilton property, has opened in downtown Huntsville, Alabama. The boutique hotel comprises 115 rooms, a rooftop lounge Baker
![[Credit: Coco Bodu Hithi] Coco Collection selects Cendyn for CRM](https://boutiquehotelnews.com/wp-content/uploads/2021/08/New-Project-115-800x445.jpg)
Reading Time: 2 minutesMaldives: Cendyn, a cloud software for CRM, sales and revenue strategy, has been selected by Coco Collection for the group’s boutique luxury resorts in the
![[Credit: Kimpton Blythswood Square Hotel] IHG converts to conversions](https://boutiquehotelnews.com/wp-content/uploads/2021/08/New-Project-114-800x445.jpg)
Reading Time: < 1 minuteThe addition of new hotel brands within the marketplace shows no sign of slowing down. Arguably, the pandemic has amplified the opportunities for new brands

Reading Time: < 1 minuteUK: Made for Life Organics has been appointed by Graduate Hotels to develop a new wellbeing concept at The Randolph Hotel in Oxford. The team at

Reading Time: < 1 minuteUK: Peter Bell has been named as the first ever wellbeing manager at Rockliffe Hall, overseeing the property’s mental and physical wellness programme for staff
![Six Senses Douro Valley, Portugal [Credit: Six Senses] IHG launches luxury lifestyle collection brand](https://boutiquehotelnews.com/wp-content/uploads/2021/08/New-Project-111-800x445.jpg)
Reading Time: 2 minutesWorldwide: InterContinental Hotels & Resorts is launching a luxury lifestyle collection brand in a bid to capture conversions from independent and small chain hotels. IHG is

Reading Time: < 1 minuteUK: The Independent Hotel Show, presented by James Hallam, has unveiled its seminar programme across the two day trade show at Olympia London, 4-5 October

Reading Time: < 1 minuteUS: Braemar Hotels & Resorts has purchased the Mr. C Beverly Hills Hotel in Los Angeles for $65.4 million, along with five adjacent residences for

Reading Time: 2 minutesUK: Chris O’Callaghan has been named as head chef of The Devonshire Arms Hotel and Spa in Bolton Abbey, effective September. O’Callaghan will head up