Reading Time: 5 minutesBHN caught up with Michelle Woodley, President of Preferred Hotels & Resorts, to find out about Preferred’s 50th anniversary celebrations, as well as trends for

Reading Time: 4 minutesBlockchain technology is all about bypassing intermediaries, and is set to have a major impact on hotel distribution and loyalty programs, says Axel von Goldbeck

Reading Time: 4 minutesOnline marketing is a hugely important facet of running a hotel, but how can a new property establish its online profile? Matthias Knobloch of 1and1

Reading Time: 4 minutesLiutauras Vaitkevicius talks to BHN about the power of positivity and the changing role of the general manager. • Can you tell us a little

Reading Time: 2 minutesEarlier this year, Mark Zuckerberg shocked the social media marketing world with his announcement that Facebook would be substantially changing the Facebook Newsfeed. What does this

Reading Time: 3 minutesHow does The Know differ from other feedback services? The key difference is, at The Know, we use real paying guests rather than hotel inspectors or reviewers

Reading Time: 3 minutesBHN talks to Arnaud Zannier, founder of Zannier Hotels, about the brand’s ethos and expansion plans. • Can you give us some background on yourself,

Reading Time: 3 minutesIn the latest of an occasional series, interior designer David Bentheim casts his critical eye over two contrasting hotels in Shanghai. I am making a seismic shift

Reading Time: 3 minutesBHN talks to Philippe Bijaoui, chief development officer EMEA for Wyndham Hotel Group, about the company’s new Trademark Collection soft brand. • Describe the Trademark brand.“The Trademark

Reading Time: 4 minutesMartin Soler of Soler & Associates assesses the pros and cons of hotel loyalty programs. There’s an idea one is taught in business school that one should