Aethos Hotels opens Portugal property

Aethos Hotels opens Portugal property

Aethos Ericeira

Portugal: After four years of work, Aethos Hotels has opened its latest hotel, Aethos Ericeira, close to Praia da Calada in Portugal.

Located on a 40 metre-high cliff, Aethos Ericeira offers 50 rooms and suites, a restaurant with a terrace overlooking the sea, a spa with hammam, sauna, jacuzzi and treatment rooms, a gym, a heated saltwater pool and a yoga deck.

The project has been led by Portuguese architect Luís Pedra Silva, who converted and restored the former farmhouse, in partnership with Barcelona-based Astet Studio.

ONDA, the property’s main restaurant, is led by executive chef Afonso Blazquez. The menu promotes conscious eating and ingredients are sourced locally.

A daily surf school is offered to guests, and additional surf lessons for groups can be booked through an experience platform. A  dedicated surf concierge is on hand to share information and recommendations about local surf spots.

Complimentary e-bikes and beach buggies are also available for guest use, and whilst staying at Aethos Ericeira guests will receive the same benefits as Resident Members, meaning they can participate in all cultural and social events.

“We  are  creating  culture,” said Benjamin Habbel, founder and  CEO of Aethos. “We  have  a  community  of  influential  change-makers  and  entrepreneurs,  and  we  use  Aethos  as  a platform to drive positive change for both our guests and the overall setting as a whole.

“We    want    to    be    an    authentic    reflection    of    the    local    environment,    so    every    destination    is    very    different  from  the  others.  What  is  true  in  all  of  our  properties  is  that  there’s  always  something  happening,  and  there’s  a reason to be there.

“I think what is exciting about Aethos for everybody is our ability to listen to the local community, to listen to our guests, and to just get on with it. And a lot of the ideas we implement come from what we picked up in conversations with the local community. And, of course, our global cluster of guests. As  entrepreneurs,  we  try  to  find  common-sense  solutions  to  annoyances.  And  this  is  the  beauty  of  building  a  hotel  from  scratch. We’re not traditional hoteliers. We’re owner-operators who can look at a hotel as a completely white canvas, since we have no brand standards dictated by anyone, and there’s no one telling us what to do — we can just do what we think is the best experience for our guests,” Habbel added.

Aethos Hotels is a collection of clubs and hotels in Europe. The brand has locations in Italy, France and Portugal with upcoming destinations in Spain and Switzerland opening soon.

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