Germany: Located in the historic Levantehaus building, Conrad Hamburg will mark Hilton’s debut of its Conrad Hotels & Resorts brand in the country.
Hilton has entered a franchise agreement with Munich Hotel Partners to open the luxury Conrad Hamburg in 2024. It will join 15 Conrad-branded hotels currently trading or under development across EMEA.
When complete, the hotel will offer 238 room with 25 suites and 32 residential suites, nine meeting rooms, a lounge bar and restaurant, and a spa with a pool and gym.
The Levantehaus, built in 1912 as an office building, was converted into a shopping arcade in 1997. The site is also home to a hotel which will undergo a major renovation programme before joining the Hilton portfolio, following a multi-million euro investment from Levantehaus Hamburg GBR.
Patrick Fitzgibbon, SVP of development for EMEA at Hilton, said: “As the country’s second largest city and a prominent business and leisure destination, we’re delighted to be bringing the Conrad Hotels & Resorts brand to the city of Hamburg. With growing international demand for high quality luxury accommodation, we look forward to working with MHP to broaden Hilton’s offering in Hamburg and Germany, with 56 hotels currently trading or under development.”
Jörg Frehse, CEO of MHP Hotel AG, said: “We are thrilled to partner with Hilton to bring the Conrad brand to the Levantehaus and into our upscale and luxury hotel portfolio. It is our ambition to bring international guests to experience the Hamburg way of life while also creating an attractive venue for locals – just as we have already succeeded in doing so with other projects in various locations.”
Dietmar Hamm, managing director of Levantehaus, added: “We are very excited to be working with MHP and Hilton. The concept of Conrad Hamburg, which exemplifies the brand ethos of purposeful service, contemporary design and innovation, is a perfect fit for Levantehaus. We see the Levantehaus as a place of relaxation and enjoyment that inspires people; our events and our social commitment make us an integral part of Hamburg.”
The signing of Conrad Hamburg continues Hilton’s luxury brand expansion across Europe, Middle East and Africa, following recent openings in Sardinia, Rabat and Kuwait.