Dubai hotel is first in world to receive Bureau Veritas Safeguard label

Dubai: The five-star Jumeirah Al Naseem in Dubai is the first hotel in the world to receive Bureau Veritas’ Safeguard certificate for maintaining health, safety and hygiene standards.

Bureau Veritas has developed a checklist alongside global health, safety and hygiene specialists, to ensure that procedures are in place for the resumption of operations. These procedures must meet local and international regulations, as well as recognised best practices.

Remote and field audits are carried out to ensure protective measures are implemented efficiently. The label is only reward if all requirements are met.

Jumeirah Group has implemented several measures across its global portfolio. Some of these include:

  • Usage of protective masks
  • Daily temperature checks
  • Hygiene training for all colleagues
  • Sanitisation fogging (up to three times a day depending on footfall)
  • Strict lift etiquette so guests are travelling alone
  • Cleaning and aerating of guest rooms every day
  • Leaving rooms vacant for three days after each stay (or complete sanitisation fogging during periods of high occupancy)

José Silva, CEO of Jumeirah Group, said: “The safety of our guests and colleagues has always been our utmost priority. We have a long-standing relationship with Bureau Veritas, working with them since 2018 to oversee our HACCP certification for food safety and implementing health, safety and environment compliance audits globally. The current situation requires us to go even further to validate the protective measures in place and achieving the Bureau Veritas Safeguard Label is an important step in restoring confidence and demonstrating our commitment to operate our hotels to the highest global standards. Jumeirah Al Naseem is the first hotel in the world to receive the Safeguard Label, and we will be working closely with Bureau Veritas over the coming weeks to certify our wider portfolio.”

Marcel Hochar, SVP Middle East and Central Asia for Bureau Veritas, said: “For almost 200 years, Bureau Veritas’ mission has been to shape a world of trust. Adapting to the current crisis, we have developed the Safeguard label to certify that appropriate safety standards, training and cleaning protocols are achieved to allow businesses in general and the hospitality sector in particular, to re-commence operations with confidence. With this label, we have the ability to address the new expectations of our society in terms of health and safety.”

He added: “We are very proud to be associated with Jumeriah Group in its proactive endeavour to make a difference for guests and demonstrate its readiness to receive them in a healthy and safe environment.”

Bureau Veritas is working with other hotel groups such as Accor to ensure that sanitation and security protocols are met before hotels reopen.

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