Land Union Group opens boutique hotel in London’s Soho

UK: Berlin-based property company Land Union Group has opened Mimi’s, its first hotel in the UK.

The 58-bedroom property on Frith Street in Soho is a six-storey hotel built behind a Victorian façade. The bedrooms range in size from a mere seven to 20 square metres, some of which have no windows.

Guest rooms feature German mattresses, Italian Frette cotton line and underfloor heating. The ground floor Henson’s Bar & Social features original art from the likes of Andy Warhol, Henri Matisse and Pablo Picasso.

Land Union Group also owns four mid-market hotels in Berlin, operated by sister company Ming Hotels. CEO Lutz Strangemann said: “Mimi’s Soho is a unique experience that is strongly distinct from the standardised chains, not only due its design and build quality, but also because of the in-house operational team. They share passion and competence at equal level and add soul to the hotel which makes it a joy for guests to stay.”

The company plans further London properties, as well as its first New York hotel.

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