Waikiki’s Shoreline Hotel rebranded after $3m+ revamp

US: The Shoreline Hotel Waikiki opened under a new name this week after Joie de Vivre Hotels neared completion of renovations to the former Seaside Hotel Waikiki.

The property, which was formerly owned by United Airlines, remained open during the renovation. San-Francisco-based Joie de Vivre Hotels took over management of the hotel in March 2012 after it was sold to LA-based Seaside Waikiki Hotel Fund LLC.

Alvida Surpia-Jones, general manager of the Coconut Waikiki Hotel and Shoreline Hotel Waikiki, said the revamp included adding 10 guest rooms to the hotel. “The previous owners were utilizing the top floor as office space, which has premium views. We wanted to make sure we put that back into inventory.”

Joie de Vivre Hotels retained around 35 Seaside Hotel employees that worked for the hotel under the previous owner.

Niki Leondakis, CEO of Commune Hotels & Resorts, Joie de Vivre’s parent company, said: “Shoreline brings a truly boutique and fresh hotel product to the Hawaiian market,” Leondakis said in a statement. “The carefree spirit and warmth of the Joie de Vivre brand is reflected in the property, which marries daring design, individualised services and amenities in one of the world’s most coveted beach destinations.”

Leondakis is delivering the keynote speech at Boutique Hotel Summit 2013 in London on May 23.


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