India: Hotel franchising company Wyndham Hotels & Resorts has signed The Earth Amritsar, Trademark Collection by Wyndham, its first for the brand in India.
Expected to open in early 2024, the 57-room hotel will be operated in collaboration with Earth Suites & Resorts Private Limited – a hotel operator with properties in Amritsar, Goa and Raipur.
Rooms at The Earth Amritsar will be spread across two buildings, one of which is the former Victoria Jubilee Hospital. A new build is currently under construction and will house additional accommodation.
When complete, the hotel will offer two restaurants, a whiskey lounge, banquet hall, meeting space, a fitness centre and outdoor pool.
Nikhil Sharma, regional director for Eurasia at Wyndham Hotels & Resorts, said: “Trademark Collection by Wyndham is one of the fastest growing brands in Wyndham’s portfolio and just as no two travellers are alike, Trademark Collection hotels are equally distinctive and defined by a spirit of independence and individuality.
“We see strong potential for the brand in India as it caters to midscale and upscale hoteliers seeking independence while leveraging competitive advantages that come with the scale of a partner such as Wyndham. The Earth Amritsar is an excellent representation of the Trademark Collection brand and will provide guests with an upscale experience in beautiful Amritsar. We look forward to furthering the brand’s presence in the country.”
Vivek Shah, director of Earth Suites & Resorts Private Limited, added: “The Earth Amritsar, Trademark Collection by Wyndham reflects our fruitful collaboration with Wyndham Hotels & Resorts, and we are looking forward to being the first to bring one of the company’s most popular brands to this spiritual city. With the support of Wyndham’s size, scale, and distribution we will deliver an elevated guest experience in a beautiful heritage setting unlike any other.”
At Wyndham, India accounts for more than 50 hotels across the country. There are approximately 30 additional hotels in the pipeline here.