UK: The Zetter Group will open its first hotel outside of London, as the anchor tenant of Allied London’s London Road development in Manchester.
The group currently operates the Zetter Hotel and Zetter Townhouse in Clerkenwell, a second Zetter Townhouse in Marylebone and the Grain Store restaurant in King’s Cross.
Michael Benyan, The Zetter Group’s director, said: “We are delighted to have finally found the perfect opportunity to open a Zetter property in Manchester. London Road is an iconic building and a real gift for us as hoteliers. We want to preserve the existing beauty and magic of the building and use it to help create a unique experience for our guests. Allied London should also be applauded for their vision and ambition for the regeneration of the area – it’s an exciting project to be a part of.”
The Zetter Group will team up with interior designers Russell Sage Studios for the project. Russell Sage Studios has designed The Goring Hotel’s Royal Suite, a number of Jason Atherton’s and Gordon Ramsay’s restaurants, as well as the interiors for two Zetter Townhouse projects and Grain Store, for The Zetter Group.
Michael Ingall, Allied London’s chief executive, said: “We were delighted with the level of interest shown in London Road and humbled by the brands who took the time to travel to view the building and submit proposals. Ultimately, however, we were taken by the hands on approach of the Zetter owners, which we felt was vital in establishing London Road as the new benchmark for hospitality in Manchester.”
“We are following the considered approach we have taken with our other projects, including Spinningfields, by working with owner/operators who have a religious approach to service, quality and brand. Zetter come in the top bracket of this group of people. I also look forward to working with interior designer, Russell Sage, someone I have admired for several years and is at the top of his game for interior design around the world. The building is in safe hands. I have no doubt that the Zetter Hotel will become a must-stay destination for Manchester’s many visitors. Our task is now to craft and curate the rest of the development and we will be inviting certain hospitality operators to make proposals for the remaining spaces,” he added.
The news comes shortly after Nadler Hotels was confirmed as the operator of a 110-room hotel at Allied London’s St John’s development, also in Manchester.
Soho House Group is also in talks with Allied London to open its first northern venture within St John’s at Old Granada Studios.