SoHoUS: Independent lifestyle brand Arlo Hotels has introduced Arlo Means Business, a platform which gives small businesses up to 40 per cent discount off corporate rates.
Arlo Means Business members will receive discount off the best available rate across Arlo’s portfolio in New York and Miami.
The group is also waiving its urban fee, providing vouchers to its Bodega grab-and-go F&B outlets, and offering late check-out when available.
All small businesses from independent artists and freelance contractors to startup companies are encouraged to sign up.
“Our society has always been shaped by small businesses, some of which grow into Fortune 500 companies, and some that remain the small-scale backbone of the American economy,” said Jimmy Suh, chief commercial officer at Arlo Hotels.
“With Arlo Means Business, our goal is to democratise value and empower those small businesses that have been left behind by traditional hotel sales models. Arlo is a company founded in community and accessibility, so it only makes sense that we build our sales program with similar intentions,” he continued.
Dan Kirkey, Arlo’s corporate director of sales and marketing, added: “Small businesses are typically booking rooms through online travel agencies to find the lowest rates available. What they don’t know is that OTAs often have hidden fees, and unfortunately there’s no direct customer service link to the hotel.
“We want to show these clients that they’re a preferred client, just as much as bigger corporations, and we are going to give them the absolute best rate available to help them manage their bottom line.”
Arlo Hotels has three properties in New York City and one in Miami, with two upcoming hotels in Wynwood (Miami) and Washington DC.
