UK: Hospitality group Artfarm has acquired The Groucho Club in Soho, London for undisclosed amount.
Artfarm is an independent hospitality and development company owned by Manuela and Ian Wirth. The group’s portfolio includes the Fife Arms Hotel in Braemer, Manuela restaurant in Los Angeles, Roth Bar & Grill in Somerset, and more.
The Groucho Club has been acquired by Artfarm from a group of investors including Alcuin Capital, ICG Enterprise Trust, Isfield Investments, and additional private investors.
Ewan Venters, CEO at Artfarm, said: “As a member for some time myself, I understand the special place the Groucho occupies in London’s cultural landscape. Under Artfarm’s ownership, the future of the club is assured.
“We will respect the history and traditions of the club, and we look forward to engaging with its membership to create a long-term future for the Groucho that builds on its eclectic appeal and maverick ethos. I think Artfarm and the Groucho are, in many ways, kindred spirits, and I am excited at the prospect of welcoming members old and new to this legendary London club.”
Nick Hurrell, chairman of the Groucho Club, added: “I am delighted that we have reached agreement with Artfarm, who are the perfect owners for the Groucho. Their mix of cultural engagement, pedigree in art and excellence in hospitality sits very well with the particular spirit of a members’ club that has been an important part of London’s cultural life for many years. To our 5,000 members around the world, I’d say that the future has never looked brighter.”