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The Boutique and Lifestyle Hotel Report 2014 is a must read for those followers of this sector of the industry.
Published by leading industry journal Hotel Analyst in association with BoutiqueHotelNews.com , the 89 page report findings are discussed at the annual Boutique and Lifestyle Hotel Summit hosted in London. The report is edited by Sue McKenney, the former head of Deloitte’s hospitality sector research function.
New for 2014 include sections on the hotel performance in boutique hotels in London and Paris and a discussion on social media and its usage by the boutique hotel industry.
You can download a free sample of the report and readers of BoutiqueHotelNews.com can receive a 20% discount off the whole thing (see below for details).
After decades of brand standardisation, in which leading hotel companies such as Marriott International, InterContinental Hotels Group, Hilton Worldwide and Starwood Hotels & Resorts provided consumers with a consistent product, the boutique concept was launched during 1980s and what started as a niche product has over the last thirty years become a global phenomenon.
This 89 page report aims to bring some clarity to the global boutique/lifestyle hotel sector. It looks at some of the key innovators of the boutique concept, who each in turn brought something to the sector.
The difficulties in defining the sector are considered in the report and given these difficulties, the main characteristics of the boutique hotels are reviewed, giving examples of how they differ from the standard hotel product. The concept of boutique hotels and added value is also discussed. Boutique hotels are often not just about developing a new hotel product, but this development has often led to them adding value not just to the building but also the neighbourhood it is situated in.
Contents:
- Introduction
- So where did the ideas come from?
- To define or not? That is the question
- Characteristics
- The new consumer
- Added value
- Memorable failures
- So how do boutique and lifestyle hotels perform?
- Good investments?
- Social media
- Current trends
- Boutique bytes
The report costs £995 (plus VAT). Readers of Boutique Hotel News are being offered the discount price is £795 + VAT. To purchase the report visit www.hotelanalyst.co.uk/reports . To obtain the discount enter the code “BOUTIQUEDIS”.
