UK: The hotel app builder, Criton now offers a way for hoteliers and serviced apartment operators to gain guest feedback, having added GuestRevu’s offer to its functionality.
The integration with the management review software GuestRevu, formally announced at the Hotel General Managers Conference in London, provides the means to gather essential feedback on the guest experience ‘in-stay’, and encourages guests to leave comments on key review sites, once their trip is concluded.
A survey form is added to the providers’ app, tailored to each individual property. It allows guests to provide instant feedback and guest intelligence for hoteliers to improve the overall guest experience, pre, during and post stay.
Guests have the option to leave reviews on TripAdvisor straight from the survey, without the need to log in or create an account, and are invited to leave a Google review. The new functionality is already being embraced by existing Criton clients, including multi-award-winning hotel Dunstane Houses.
Julie Grieve, the founder and CEO of Criton, said: “At a time when hoteliers need both practical and measurable innovations, our integration with GuestRevu enables hotels and serviced apartments to gather essential guest feedback. We believe that this functionality is another way for hospitality professionals to be empowered by new technology and a means to help drive success. As well as allowing hoteliers to collect precious feedback in a quick and timely way, the integration of GuestRevu with Criton’s app-builder links the feedback forms directly to TripAdvisor and encourages guests to leave a Google review. All vital for online reputation and ranking.”
Francine Heywood, co-founder of GuestRevu, added: “The buzz of staying in a new hotel or serviced apartment is all about the experience and GuestRevu was created to help hoteliers to understand how they can make that experience the best it can be for their guests. Working with Criton has been a real pleasure, because like us, they are focused on the guest experience. Technology is the tool of every traveller, we want to make it the tool for every hospitality professional as well.”
Criton was founded in 2016 and developed by Information Apps for the hospitality and tourism sector. Julie Grieve secured £5m investment in November 2017. With offices in Edinburgh and London, the company now employs 33 full-time staff.