Ennismore launches ‘Dis-loyalty’ membership program

Ennismore Dis-loyalty

Worldwide: Lifestyle hospitality company Ennismore has launched a new Dis-loyalty program which rewards travellers across a collective of 75 hotels and 150 restaurants.

Launching today at £12 per month, the Dis-loyalty program rewards members across 10 brands under Ennismore such as 25hours Hotels, Mama Shelter, The Hoxton, Mondrian, SLS and more.

Five core benefits of the program include:

• 50 per cent discount off newly-launched hotels in the first three months of opening

• 20 per cent off every first-time stay

• 10 per cent off return stays

• 10 per cent discount on food and drinks in any restaurant, bar and coffee shop

• 365 free barista-made drinks (coffee, tea, hot chocolate) – one every day of the year

The program will also donate five per cent of membership subscription revenue to charities that support local communities.

Sharan Pasricha, founder and co-CEO of Ennismore, said: I’m incredibly excited to be launching a new, game-changing programme that brings together our much-loved lifestyle brands in one simple and compelling membership, with digital innovation at its core. We want to break the traditional loyalty model by not rewarding members for how often they stay with us, but by encouraging them to discover the new. 

“Dis-loyalty encourages our brand fans to discover hotels, restaurants, and bars in a new, digitally immersive, and editorial way. This complements our current brand-led strategy in delivering best-in-class brand.com experiences, resulting in higher direct booking,” he added.

Launching towards the end of the year, Ennismore will also introduce Dis-loyalty Drops which will provide limited edition offers and exclusive access to experiences. 

Dis-loyalty membership is now available for booking here, with the first month free when signing up before 31 August 2023. 

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