UK: London-based hotel owner and operator Great London Hospitality (glh) has revealed it will rebrand as Clermont Hotel Group.
The announcement comes as the group reaches £90 million investment over the past four years. Additional investments are planned across the portfolio in the coming months, following an initial £18 million refurbishment of the group’s anchor brand, The Clermont, in Charing Cross and Victoria.
Clermont Hotel Group’s current portfolio comprises more than 5,000 bedrooms across brands including The Clermont, Hard Rock Hotel London, and Guoman Hotels.
Jon Scott, CEO at glh said: “This is a significant milestone for the company and marks the beginning of a new era. Clermont Hotel Group offers a rich and diverse portfolio for a range of guest needs, and our new strategy and vision brings them under one roof with more clarity than ever before.
“As the industry is still in recovery, we know there is a raft of opportunity to grow and develop as we tap into our guests’ needs. We know that people will continue to travel and spend on great experiences, but will be more discerning about their choices. As Clermont Hotel Group we are a people-first business, therefore to create our new vision we’ve worked closely with customer insights and our employees to ensure we are adapting to their needs, and delivering extraordinary experiences and services in a bold and impactful way.”