:
US: Mexican hotel operator Grupo Posadas and investor Bighorn Capital will being the Live Aqua boutique hotel brand to five US cities.
US: Mexican hotel operator Grupo Posadas and investor Bighorn Capital will being the Live Aqua boutique hotel brand to five US cities.
Bighorn Capital has invested $450 million to develop an initial five properties targeted in Chicago, Miami, Los Angeles, Houston and Washington, D.C. The move marks the first international expansion for Mexico’s largest hotel operator.
Each of the five cities where the Aqua hotels are being developed have large Hispanic populations and attract substantial Latin American and international tourists who will be familiar with the Live Aqua brand. The hotels are expected to average 250 to 300 rooms.
“We are very excited to introduce the American consumer and international tourists to Live Aqua, our luxury brand with a unique Latin style known for warm, attentive service,” said Javier Barrera, Posadas’ vice president. “Through our partnership with Bighorn Capital and Début Hotel Group, both of whom have a deep understanding of the innate characteristics of success in the U.S. market, we believe we can establish a lasting and important lifestyle brand in the US”
The first development will be an 82-storey high-rise in Chicago’s West Loop area and is dual-branded with the Live Aqua and Dream Hotels brands. It is targeted for completion in 2017. The Début Hotel Group, which owns and operates hotel brands including Dream Hotels, Night Hotels and Time Hotels, will manage the Live Aqua US hotels.
“We are proud to partner with Posadas and Bighorn to help bring the Live Aqua Hotels brand to life throughout the US,” said Eric Danziger, Début Hotel Group’s president & CEO. “We have successfully managed upscale lifestyle properties for over 30 years, and we look forward to leveraging our expertise to maintain the distinctive and exclusive experience that Posadas pioneered with the Live Aqua brand in the Mexican market.”
www.liveaqua.com
