UK: Help Out Hospitality is a campaign being led by Scottish hospitality businesses to support around 220,000 jobs this winter.
Help Out Hospitality is a new, commission-free, online platform that has been designed to allow businesses create deals and offers during the winter months.
The platform is now live for Scottish hospitality businesses to promote offers and attract direct bookings including overnight stays and dining experiences.
The Full Range, a UK food and drink procurement firm, is leading the campaign which is backed by over 50 hoteliers, restaurateurs and publicans.
Richard Drummond, owner of McKays Hotel in Pitlochry, Perthshire, said: “Help is precisely what the hospitality and tourism industry requires. After the past three years, the closures, the uncertainties, staffing issues, and now spiralling costs.
“The Full Range came up with the ‘Help Out Hospitality’ initiative to support our industry, however it not only helps our industry, but it also helps everyone, our suppliers, and the end user, it allows us to pass the discount we receive, on to our customers.
“Hopefully, this will drive additional revenue to our businesses and offer our guests great savings, which is a win-win for all.”
Phil Scott, managing director of Links House at Royal Dornoch, Sutherland, said: “We’re delighted to be involved with The Full Range’s initiative: to Help Out Hospitality. We have many synergies together, through associated business, and it’s a very positive contribution to our sector, combining resources and promoting Scottish businesses collectively.”
Barry Knight, director of The Full Range, said: “Scotland’s hospitality industry employs around 220,000 people, which makes up around 8.6 per cent of the country’s total jobs. The current cost-of-living crisis is having a significant impact on each and every operator, regardless of business size.
“The sector really is on life support if help is not provided to trade more efficiently through the winter trading period. We think our new Help Out Hospitality campaign will go some to supporting businesses where they need it most at this critical time.
“By involving suppliers in the process, we can drive meaningful change – generating discounts while removing commission on the other end. It’s a real win-win for the industry, and at the same time satisfies consumer demand for great value deals.”