Hyatt launches lifestyle brand Caption this summer

Hyatt launches lifestyle brand Caption

[Credit: Caption by Hyatt]

US: Hyatt’s latest brand, Caption by Hyatt, will launch with a property in Memphis, Tennessee this summer.

Caption by Hyatt Beale Street Memphis is an upscale select-service hotel designed by HBG Design. It forms part of the Wm. C Ellis & Sons Ironworks and Machine Shop, with a new build 136-room tower rising above.

At the centre of the hotel is Talk shop, the brand’s mixed-use lobby space. It serves as a welcome area as well as an all-day lounge and workspace, coffee shop, grab-and-go marketplace and cocktail bar. 

In collaboration with Union Square Hospitality Group, Talk Shop showcases menus featuring locally sourced ingredients. It will also include a patio area and beer garden with fire pits.

Room keys will be made available in Apple Wallet, allowing World of Hyatt members to tap their iPhone or Apple Watch to unlock guests rooms and key card-protected common areas such as gyms, pools and elevators. 

“The Caption by Hyatt brand was designed to reimagine what it means to see your own lifestyle and values reflected in travel,” said vice president and global brand leader of Hyatt’s lifestyle & luxury brands, Crystal Vinisse Thomas. “We wanted to offer a space where you can do you and be you and create an environment that encourages guests to make the Caption by Hyatt experience their own. We’re thrilled to see the first Caption by Hyatt hotel come to life on vibrant Beale Street in Memphis.”

Set to be located in urban and downtown markets, including mixed-use developments, upcoming Caption by Hyatt properties include Shanghai (early 2023), Osaka (2024), Tokyo (2025) and Saigon (2025).

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