Worldwide: Luxury Travel Intelligence (LTI), a members-only organisation reporting on the luxury travel market, has revealed its top global hotel brands following a 12 month assessment.
LTI – Luxury Travel Intelligence is a members-only organisation reporting on the luxury travel market.
The company has spent the last 12 months developing an algorithm of 123 touch points relevant to the luxury hotel sector in order to compile its annual 2020 report.
These touch points relate to overall brand performance as opposed to the performance of individual properties. Areas covered include ethos and values, quality of management and staff, commitment and passion, as well as the execution of investment and refurbishment of properties.
This year’s results are as follows:
1. Six Senses (82.8 per cent)
2. Aman (82.3 per cent)
3. Auberge (79.3 per cent)
4. Belmond (78.7 per cent)
5. Mandarin Oriental (78 per cent)
6. One&Only (76.6 per cent)
7. Rosewood (76 per cent)
8. Four Seasons (74.5 per cent)
9. St Regis (73.3 per cent)
10. Peninsula (72.1 per cent)
11. Alilia (69.9 per cent)
Topping the chart and jumping up seven places from 2019 is Six Senses. Other notable brands that improved its rank is One&Only, up from eleventh place to sixth.
Belmond, which held the 2019 top spot, has fallen to fourth position. Mandarin Oriental fell three places to fifth rank, whereas Four Seasons dropped from third to eighth.
Other hotel brands that rated sufficiently to be monitored throughout the year include &Beyond, Anantara, Banyan Tree, Dorchester Collection, Fairmont, Firmdale, Jumeirah, Oberoi, Park Hyatt, Raffles, Ritz Carlton, Rocco Forte, Shangri-La, Soho House, Taj and The Luxury Collection.
Jan Crompton, cofounder of LTI – Luxury Travel Intelligence, commented: “No other organisation connects with the global luxury hotel industry as LTI does. We are out there 365 days a year, with our researchers engaging with everyone from CEO’s of the brands we have rated to thousands of management, staff and guests. Primarily, this is all part of the process for creating our destination led reports for our members (affluent, discerning travellers) but it also allows us to utilise our findings to create this unique report. Every year the process starts again – the results from previous years have no bearing on the following year. This does inevitably lead to volatility in each year’s results (such as this year), but this is a dynamic sector and we want to reflect what is really happening out there.”
The algorithm was not adjusted to encompass any aspect of the pandemic, with LTI – Luxury Travel Intelligence stating that each brand’s response is still unfolding and being assessed. It may however affect the 2021 report.
